MYSU
Launching a new brand
A small startup, Mysu makes infant wear that is crafted by hand. Made of natural yarns from around the world using no dyes, each piece is created by a single artisan from start to finish. It’s the ultimate in safe, non-toxic hand knits for infants. Developing the brand identity around the tagline “hand knit with love” did turn out to be a labor of love.
The logo design
Some of the logo designs considered
Stationery
Garment tag
Visual iconography and wrapping paper developed
A small startup, Mysu makes infant wear that is crafted by hand. Made of natural yarns from around the world using no dyes, each piece is created by a single artisan from start to finish. It’s the ultimate in safe, non-toxic hand knits for infants. Developing the brand identity around the tagline “hand knit with love” did turn out to be a labor of love.