CGI IMPACT WINDOWS & DOORS
The introduction of multiple line extensions force a brand overhaul
CGI Impact Windows and Doors produced a single product for years: high-end impact windows. They realized they would need to diversify with less expensive line extensions to compete (a good, better, best). They also realized they’d need help with the naming, brand architecture and marketing support of these new products. Engaging us, we helped them in all phases of the line extensions. We created and tested naming, logo designs, developed a brand architecture and launched the products with a new website, advertising – both online and offline, as well as collateral materials and point of purchase. So successful was the whole initiative that it resulted in CGI being purchased by PGT Windows.
The brand architecture and logos we developed for the new products
Designed and developed a new website to showcase the products and the rebranding
Designed and produced beautiful, engaging collateral materials for the high end collection
Collateral for the value brand
Brochure for a new entrance door collection
Created brand ads to introduce the new collections to architects and builders
Supported all with point of purchase materials